The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 10, 2026
Filed:
Dec. 06, 2024
Roku, Inc., San Jose, CA (US);
Jason Benjamin Schifrien, New York, NY (US);
Youssef Ben Youssef, Long Island City, NY (US);
Varun Himamshu, Melrose, MA (US);
Scott Huang, New York, NY (US);
Arnaud Francis Blanchard, Paris, FR;
Roku, Inc., San Jose, CA (US);
Abstract
Disclosed herein are system, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for optimizing content item placements on a content publisher application of a media device based on multi-publisher content item measurement data associated with a set of media devices. An example embodiment operates by receiving multi-publisher content item measurement data that comprises data signals for a plurality of content items from a plurality of different publishers that are presented at a plurality of different households. A content item, from among the plurality of content items, is determined to be transmitted to a media device of a particular household for presentation via a content publisher application of the media device. In response to determining that the content item is to be transmitted to the media device, the content item is transmitted to the media device for presentation via the content publisher application of the media device.