The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 10, 2026
Filed:
Oct. 31, 2023
International Business Machines Corporation, Armonk, NY (US);
Hamid Majdabadi, Ottawa, CA;
Jeremy R. Fox, Georgetown, TX (US);
Zachary A. Silverstein, Georgetown, TX (US);
Su Liu, Austin, TX (US);
INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US);
Abstract
An embodiment for personalizing target content in an outdoor digital display is provided. The embodiment may include receiving an opt-in from a user and digital out-of-home (DOOH) content from one or more IoT-enabled digital displays within a pre-defined range of the user. The embodiment may also include causing a mobile device of the user to connect to the one or more IoT-enabled digital displays within the pre-defined range. The embodiment may further include identifying one or more target interest parameters associated with the user. The embodiment may also include in response to determining the DOOH content from at least one IoT-enabled digital display of the one or more IoT-enabled digital displays is relevant to the user, displaying the DOOH content from the at least one IoT-enabled digital display that is relevant to the user on the connected mobile device of the user.