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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12568154 B1

PDFFull Text
Date of Patent:
Mar. 03, 2026

Filed:

Jul. 20, 2021

Computerized system and method for on-device content personalization

Applicant:

Yahoo Ad Tech Llc, Dulles, VA (US);

Inventors:

Prashant Ramarao, Fremont, CA (US);

Daryl Low, San Jose, CA (US);

Sanika Shirwadkar, Milpitas, CA (US);

Xiaoyan Yin, Fairfax Station, VA (US);

Nils Schimmelmann, Mountain View, CA (US);

Looja Tuladhar, Sunnyvale, CA (US);

Assignee:

YAHOO AD TECH LLC, New York, NY (US);

Attorneys:

James J. DeCarlo

Greenberg Traurig, LLP

Primary Examiner:

Nicholas R Taylor

Assistant Examiner:

Ho T Shiu

Int. Cl.
CPC ...
G06F 16/9035 (2019.01); G06F 16/908 (2019.01); G06F 16/9535 (2019.01); H04L 67/306 (2022.01); H04L 67/60 (2022.01);
U.S. Cl.
CPC ...
H04L 67/60 (2022.05); H04L 67/306 (2013.01);
Abstract

The disclosed systems and methods provide a novel framework that provides on-device functionality to user devices for localized content ranking, modification and rendering. The disclosed systems and methods provide functionality for on-device personalization in a real-time, secure and network anonymous manner. Rather than exposing a user's data to the network for content tailoring, the disclosed framework performs the ranking and content manipulation locally on the user's device. The disclosed framework enables locally (on-device) built, updated and hosted user profiles to be used to tailor received content for display on a user device. This ensures the integrity of the personalization while maintaining security for the user's personalized data and activities.

Find Patent Forward Citations

Ramarao, Prashant. (2026). Computerized system and method for on-device content personalization (U.S. Patent No. 12568154). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12568154

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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