The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 03, 2026

Filed:

Sep. 29, 2023
Applicant:

Block, Inc., Oakland, CA (US);

Inventors:

Ran Lin, Foster City, CA (US);

Jonathan Lamberts, Denver, CO (US);

Junyan Wang, Lewis Center, OH (US);

Michael Duane, San Francisco, CA (US);

Assignee:

Block, Inc., Oakland, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 20/32 (2012.01); G06Q 30/0207 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0224 (2013.01); G06Q 20/326 (2020.05);
Abstract

Optimizing the presentation of data is described. A payment service computing platform may apply a trained artificial intelligence (AI) model to user data associated with users of a payment service, wherein the trained AI model associates a value with each of the users, and wherein the value represents a predicted engagement metric indicating a change in a level of engagement if an individual user of the users is offered an incentive having a particular attribute. The payment service computing platform may generate the incentive having the particular attribute, identify a subset of the users based at least in part on the value, and cause the incentive to be presented via a user interface of a payment application associated with the payment service and executing on a device of a user in the subset.


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