The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2026
Filed:
Aug. 21, 2024
Roku, Inc., San Jose, CA (US);
Atishay Jain, San Bruno, CA (US);
Fei Xiao, San Jose, CA (US);
Abhishek Bambha, Burlingame, CA (US);
Rohit Mahto, San Jose, CA (US);
Roku, Inc., San Jose, CA (US);
Abstract
Disclosed herein are system, apparatus, article-of-manufacture, method and/or computer program product embodiments, and/or combinations/sub-combinations thereof, for personalized multimodal analysis for content item recommendation. An embodiment operates by identifying playback of a first content item by a user device, and simulating playback of a second content item with a modality feature that matches the first content items. Affinity for a modality of the second content item is identified based on weights assigned to the different modalities according to the simulated playback. Respective similarity scores are generated for a plurality of content items based on a similarity between a vector for an embedding indicative of the modality for the second content item and a respective vector for an embedding indicative of the modality generated for the content items. Indication of a set of content items with respective similarity scores that satisfy a similarity score threshold is sent to the user device.