The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2026
Filed:
Nov. 06, 2023
Roku, Inc., San Jose, CA (US);
Andrew Peter Fogg, Los Gatos, CA (US);
Sunil Ramesh, Cupertino, CA (US);
Michael Cutter, Golden, CO (US);
Greg Garner, Key Colony Beach, FL (US);
Karthick Narayanan, Cambridge, GB;
Karina Levitian, Austin, TX (US);
Roku, Inc., San Jose, CA (US);
Abstract
In one aspect, disclosed is an example method for use in connection with a media-presentation device presenting a media program via a display screen of the media-presentation device, the method including: (i) during presentation of a temporal portion of the media program, identifying an audience engagement region of presented content, wherein the identified audience engagement region is less than an entirety of a display area that corresponds to the display screen; (ii) using at least the identified audience engagement region as a basis to select a media segment from among multiple candidate media segments; (iii) identifying an upcoming media segment insertion point within the media program; and (iv) facilitating the media-presentation device inserting, at the identified media segment insertion point within the media program, the selected media segment.