Systems and methods augmenting gaming engagement and retention

Abstract

Systems and methods include computer store(s) that include communicative data, for each electronic message, defining a plurality of communicative elements and user resource data, for each user, defining variables associated with user resources that correspond to the user(s). Each electronic message is associated with entity aim(s) of an entity and the user(s) each include account(s) that include the user resources. In addition, processor(s) associated with the entity and in communication with the computer store are programmed to derive, based at least in part on the user resource data, user-specific aim(s) from the entity aim(s) that would benefit the entity and associated gaming action(s) directed to the user-specific aim(s) that are capable of being performed by the user via an interactive gaming application associated with the entity. Based at least in part on the communicative data, electronic message(s) are identified that would further aim(s) of the user-specific aim(s) and transmitted.