Video game environment engagement simulation

Abstract

Systems and methods train, using training data, a prediction model by iteratively predicting a target variable value of an engagement event associated with an online video game application, identifying an error between a prediction and the target variable value, and modifying weights of the prediction model for multiple iterations. The training data includes information obtained from the online video game application and a partner computer application that stores resource data of real-world resources to a real-world location and also includes specific data such as a duration of gameplay, a quantity of instances of gameplay, and a quantity of resource transactions of the virtual resource. The trained prediction model is deployed and applied to user data of users to predict attributes of the engagement event that are most likely to cause users to engage with the online video game application within a predefined number of days.