The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 17, 2026

Filed:

Sep. 30, 2021
Applicant:

Snap Inc., Santa Monica, CA (US);

Inventors:

Matthew Beebe, Venice, CA (US);

John Cain Blackwood, Los Angeles, CA (US);

Samarth Chopra, Santa Monica, CA (US);

Amit Datta, Los Angeles, CA (US);

Apoorvaa Deshpande, Mountain View, CA (US);

Bahador Yeganeh, Santa Monica, CA (US);

Assignee:

Snap Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04L 29/06 (2006.01); G06F 16/22 (2019.01); G06F 21/62 (2013.01);
U.S. Cl.
CPC ...
G06F 21/6254 (2013.01); G06F 16/2255 (2019.01);
Abstract

Systems and methods herein described accurate and anonymized attribution. The described systems and methods access a set of impression data, access a set of conversion data, for every predefined time period, generates a salt value, generates a hashed set of impression data by appending the salt value to at least a portion of entries in the set of impression data, generates a hashed set of conversion data by appending the salt value to at least a portion of entries in the set of conversion data, discards the generated salt value, generates an intersection set of the hashed set of impression data and the hashed set of conversion data, determines a count based on the intersection set, and stores the count.


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