The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 17, 2026

Filed:

Aug. 09, 2023
Applicant:

Yahoo Ad Tech Llc, New York, NY (US);

Inventors:

Srinivasan Sudanagunta, New York, NY (US);

Karen Nelson Howe, New York, NY (US);

Jennifer Lynn Kolar, New York, NY (US);

Assignee:

Yahoo Ad Tech LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9538 (2019.01); G06F 16/953 (2019.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06F 16/9538 (2019.01); G06F 16/953 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0276 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0256 (2013.01);
Abstract

A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.


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