Dynamic augmented reality and gamification experience for in-store shopping

Abstract

A computing platform may receive, from a user device, historical shopping information indicating previously purchased items and/or previous routes within shopping environments for a first user of the user device. The computing platform may input, into a shopping gamification model, the historical shopping information, which may output shopping recommendation information indicating one or more of: recommended items or recommended routes within a first shopping environment. The computing platform may send, to the user device, a shopping gamification interface that includes the shopping recommendation information and one or more commands directing the user device to display the shopping gamification interface. The computing platform may receive, from the user device, user feedback information indicating acceptance or rejection of the shopping recommendation information by the first user. The computing platform may update, based on the user feedback information, the shopping gamification model.