The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 03, 2026

Filed:

Jun. 13, 2023
Applicant:

Block, Inc., San Francisco, CA (US);

Inventor:

Simen Smith Aulie, Oslo, NO;

Assignee:

Block, Inc., Oakland, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9035 (2019.01); G06F 3/04817 (2022.01);
U.S. Cl.
CPC ...
G06F 16/9035 (2019.01); G06F 3/04817 (2013.01);
Abstract

Persona based modeling systems and techniques are described. In one or more examples, a user interface is displayed having a plurality of representations of a plurality of personas, each persona of the plurality of personas modeling one or more user characteristics. An input is received via the user interface as selecting a first persona and in response digital content is output via the user interface. The digital content is selected from a plurality of digital content based on the first persona. An input is then received selecting an option via the user interface to add the first persona to a second persona. A combined persona is generated based on the first persona and the second persona.


Find Patent Forward Citations

Aulie, Simen. (2026). Persona based modeling system (U.S. Patent No. 12541557). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12541557

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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