The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 20, 2026

Filed:

Aug. 30, 2022
Applicant:

Maplebear Inc., San Francisco, CA (US);

Inventors:

Ramasubramanian Balasubramanian, San Francisco, CA (US);

Taesik Na, Issaquah, WA (US);

Karuna Ahuja, San Francisco, CA (US);

Assignee:

Maplebear Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 16/9532 (2019.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06F 16/9532 (2019.01); G06Q 30/0631 (2013.01);
Abstract

A computer-implemented method for suggesting keywords as a search term of a content item includes receiving, from a content provider, information about the content item in a database of content items. The method further includes generating a set of seed keywords related to the content item, and expanding the set of seed keywords to a plurality of candidate keywords. The plurality of candidate keywords are then scored based, at least in part, on an engagement metric measuring a user engagement with the content item in response to being presented with results from a search query comprising the candidate keyword. A candidate keyword is then selected from the plurality of candidate keywords based on the scoring, and stored relationally to the content item to define an audience for a recommendation about the content item, providing a suggestion to the content provider.


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