The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 13, 2026
Filed:
Sep. 08, 2023
Roblox Corporation, San Mateo, CA (US);
Richard Sim, San Mateo, CA (US);
Dmitri V. Parks, Denver, CO (US);
Sari Abukhadra, Foster City, CA (US);
Thiago Moraes, San Mateo, CA (US);
Roblox Corporation, San Mateo, CA (US);
Abstract
Some implementations relate to methods, systems, and computer-readable media for digital advertising within a virtual experience provided at a virtual experience platform. A user's avatar's viewpoint, perspective, time spent viewing, and other attributes are accurately tracked to determine an overall advertising impression. Different advertisements may be displayed to an avatar based on the avatar approaching a digital advertisement element and being within a threshold distance of the digital advertising element. Furthermore, metrics based upon user engagement may be tracked and associated with displayed advertisements.