The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 30, 2025
Filed:
Feb. 13, 2023
Maplebear Inc., San Francisco, CA (US);
Tilman Drerup, Palo Alto, CA (US);
Nour Alkhatib, Mississauga, CA;
Jonathan Gu, San Francisco, CA (US);
Amin Akbari, San Francisco, CA (US);
Changyao Chen, New York, NY (US);
Maplebear Inc., San Francisco, CA (US);
Abstract
An online system may receive, from a content provider, a content presentation campaign that includes one or more objectives. The online system may define a set of one or more policy functions that automatically controls the content presentation campaign. A policy function may control one or more criteria in bidding content slots. The online system may monitor a realized outcome of the content presentation campaign. The online system may apply a reinforcement learning algorithm in adjusting the set of policy functions. The reinforcement learning algorithm adjusts one or more parameters in the set of policy functions to reduce a difference between the realized outcome and the desired outcome set by the content provider. The online system generates an adjusted set of policy functions and uses the adjusted set of policy functions in bidding content slots to present one or more content items provided by the content provider.