The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 30, 2025

Filed:

Mar. 17, 2023
Applicant:

Maplebear Inc., San Francisco, CA (US);

Inventors:

Trace Levinson, Brooklyn, NY (US);

Nicholas Sturm, Denver, CO (US);

Assignee:

Maplebear Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0202 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0202 (2013.01);
Abstract

An online system computes an incremental cost prediction for each of a set of user-treatment pairs to select a set of treatments to apply to users to satisfy a predicted interaction gap. The online system generates a set of candidate user-treatment pairs that each include user data for a user of the online system and treatment data for a treatment of a set of treatments. The online system computes an incremental interaction prediction and a treatment cost prediction for each of the candidate user-treatment pairs by applying an incremental interaction model to the user data and the treatment data in each user-treatment pair. The online system computes incremental cost predictions for each of the user-treatment pairs based on the computed incremental interaction predictions and treatment cost predictions and selects which users to apply treatments to and which treatments to apply to those users based on the incremental cost predictions.


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