The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 23, 2025

Filed:

Mar. 04, 2024
Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Mehul Sanghavi, San Jose, CA (US);

Michael Bruza, Los Gatos, CA (US);

Saket Kumar, Fremont, CA (US);

Matthieu Chamik, Sebastopol, CA (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/44 (2011.01); H04N 21/458 (2011.01);
U.S. Cl.
CPC ...
H04N 21/8146 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01);
Abstract

Aspects of the disclosed technology provide solutions for dynamically generating media content with an animated background based on contextual data. An example method can include receiving media content including a sequence of video frames. The method can include steps for determining a context associated with the media content and generating an animated background based on the context associated with the media content. In some examples, the animated background may include one or more items. The method can further include placing the media content within the animated background to generate a customized video for playback on a user device. Systems and machine-readable media are also provided.


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