The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 16, 2025
Filed:
Aug. 02, 2022
Block, Inc., San Francisco, CA (US);
Wael Al-Sallami, San Francisco, CA (US);
Medum Choe, San Francisco, CA (US);
Christine Loh, Los Altos, CA (US);
Vitaly Odemchuk, Brookhaven, GA (US);
Xuanhua Ren, San Francisco, CA (US);
Drew Richards, Brooklyn, NY (US);
Neil Straghalis, San Francisco, CA (US);
Katherine Swett, Mount Pleasant, SC (US);
Block, Inc., Oakland, CA (US);
Abstract
Techniques described herein are directed to centralized brand asset management. In an example, a first computing device associated with a first point-of-sale (POS) service can receive an instruction to update a web page of a merchant, wherein the instruction to update the web page of the merchant changes a brand asset of the merchant. The first computing device can send a request to update the brand asset of the merchant to a centralized data storage storing one or more brand assets of one or more merchants. The centralized data storage can update the brand asset to an updated brand asset, which can be available to at least a second computing device associated with a second POS service. The second POS service can update a respective POS service feature based on the updated brand asset.