The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 09, 2025

Filed:

Apr. 28, 2022
Applicant:

Meta Platforms, Inc., Menlo Park, CA (US);

Inventors:

Sheng Bi, Bellevue, WA (US);

Michael Greenberg, Oakland, CA (US);

Angela Alarcon, San Francisco, CA (US);

Assignee:

Meta Platforms, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 67/55 (2022.01); G06F 3/0484 (2022.01); G06F 3/14 (2006.01); G06Q 50/00 (2024.01); H04L 67/306 (2022.01);
U.S. Cl.
CPC ...
H04L 67/55 (2022.05); G06F 3/0484 (2013.01); G06F 3/14 (2013.01); G06Q 50/01 (2013.01); H04L 67/306 (2013.01);
Abstract

In one embodiment, a method includes receiving a user input associated with a task from a client system associated with a first user, calculating an idle time associated with the task based on the user input and the task, determining a level of interactivity of content items to display for the first user during the idle time based on a length of the idle time and a type of the task, retrieving personalized content items based on the level of interactivity and contextual information associated with the task, and sending instructions to the client system for presenting the personalized content items during the idle time, wherein the personalized content items have the determined level of interactivity.


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