The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 09, 2025
Filed:
Dec. 30, 2021
Verizon Media Inc., New York, NY (US);
Oren Shlomo Somekh, Cfar-Neter, IL;
Alex Shtoff, Haifa, IL;
Avi Shahar, Ramat-Gan, IL;
Tomer Shadi, New York, NY (US);
Yair Koren, Haifa, IL;
Anna Itzhaki, New York, NY (US);
Yohay Kaplan, Haifa, IL;
Tal Cohen, Ramat-Gan, IL;
Boris Trayvas, New York, NY (US);
YAHOO AD TECH LLC, Dulles, VA (US);
Abstract
The present teaching relates to displaying ads. An explore/exploit layer (EEL) is provided at frontend ad serving engine for storing combination distributions with respect to multiple ads. Each ad has multiple attributes. Each attribute can be instantiated using one of multiple assets. The frontend ad serving engine requests a recommended ad for bidding an ad display opportunity in a slot of a webpage viewed by a user on a user device. The recommended ad is one of the multiple ads. When the auction is successful, a combination of assets for the ad is drawn from the combination distributions in EEL and each of the assets instantiates a corresponding attribute of the ad. The combination is transmitted to the user device to render the ad.