The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 09, 2025

Filed:

Sep. 21, 2021
Applicant:

Hubspot, Inc., Cambridge, MA (US);

Inventors:

Stuart P. Layton, Waltham, MA (US);

Bryan Ash, Arlington, MA (US);

Jared Williams, Somerville, MA (US);

Sophie Higgs, Somerville, MA (US);

Robert Mceneaney, Concord, MA (US);

Dylan Sellberg, Swampscott, MA (US);

Anna Perko, Wenham, MA (US);

Assignee:

HubSpot, Inc., Cambridge, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/245 (2019.01); G06F 16/11 (2019.01); G06F 16/16 (2019.01); G06F 16/28 (2019.01);
U.S. Cl.
CPC ...
G06F 16/164 (2019.01); G06F 16/122 (2019.01); G06F 16/284 (2019.01);
Abstract

The disclosure is directed to various ways of improving the functioning of computer systems, information networks, data stores, search engine systems and methods, and other advantages. Among other things, provided herein are methods, systems, components, processes, modules, blocks, circuits, sub-systems, articles, and other elements (collectively referred to in some cases as the 'platform' or the “system”) that collectively enable, in one or more datastores (e.g., where each datastore may include one or more databases) and systems, the creation, development, maintenance, and use of a set of custom objects (and core objects) for use in a wide range of activities, including sales activities, marketing activities, service activities, content development activities, and others, as well as improved methods and systems for sales, marketing and services that make use of such entity resolution systems and methods as well as custom objects.


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