The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 02, 2025

Filed:

Feb. 21, 2024
Applicant:

Maplebear Inc., San Francisco, CA (US);

Inventor:

Michael Montero, Palo Alto, CA (US);

Assignee:

Maplebear Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0207 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0239 (2013.01); G06Q 30/0271 (2013.01); G06N 20/00 (2019.01);
Abstract

Systems and methods for scoring promotions are provided. A set of training offers are received, which include combinations of variable values. These combinations of variable values are converted into a vector value. The offers are paired and the vectors subtracted from one another, resulting in a pair vector. Metrics for the success of offers is collected, and are subtracted from one another for the paired offers to generate a raw score. This raw score is then normalized using the pair vector. The normalized scores are utilized to generate a model for the impact any variable value has on offer success, which may then be applied, using linear regression, to new offers to generate an expected level of success. The new scored offers are ranked and the top-ranked offers are selected for inclusion in a promotional campaign.


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