Integration of anonymized, member-driven cloud-based groups and content delivery services that collect individual information about content interactions without compromising identities of group members

Abstract

Techniques are described through which groups of individuals and/or other entities may interface with a data cloud blockchain network and/or cloud-based platform to collectively share data in a secure, controlled manner. Decentralized groups that are connected to the data cloud network may be registered and listed in a searchable directory. Entities that are interested in accessing data associated with a group may browse the directory, execute smart contracts within a blockchain, and track online content interactions of a group in a manner that does not compromise the anonymity of individual group members. Data usage and performance metrics may be tracked on the blockchain network using data cloud services, and the metrics may be written to distributed ledgers within the blockchain network. Smart contracts and chaincode within the network may initiate blockchain transactions based on performance metrics and/or other aspects associated with accessing information about a group.