The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 25, 2025

Filed:

Jan. 17, 2023
Applicant:

Target Brands, Inc., Minneapolis, MN (US);

Inventors:

Brenda Maas, Elk River, MN (US);

Jill Lemmerman, Minneapolis, MN (US);

Murthy Remella, Karnataka, IN;

Abhishek Srivastava, Minneapolis, MN (US);

Paritosh Desai, San Francisco, CA (US);

Michael Whitsitt, Lakeville, MN (US);

Devanathan Rajagopalan, Karnataka, IN;

Kristina Taylor, Minneapolis, MN (US);

Akhilesh Singh, Karnataka, IN;

Shomit Goyal, Karnataka, IN;

Andrea Hitzman, Minneapolis, MN (US);

Assignee:

Target Brands, Inc., Minneapolis, MN (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0204 (2023.01); G06Q 20/40 (2012.01); G06Q 30/0226 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0601 (2023.01); H04L 67/306 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0205 (2013.01); G06Q 20/401 (2013.01); G06Q 20/4014 (2013.01); G06Q 30/0204 (2013.01); G06Q 30/0229 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0631 (2013.01); H04L 67/306 (2013.01);
Abstract

A user identity management platform is provided that manages user identity for an enterprise, such as a retail enterprise. In particular, a specific identity graph structure is provided that allows for flexible management and selection of user account information depending on the context in which that user account information is to be used. Confidence scores may be maintained for nodes and edges and probabilistic techniques associated with account activity may be used to improve confidence of association among nodes within a cluster representing a unique user.


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