The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2025
Filed:
Jan. 03, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Brian Scott Mello, Oldsmar, FL (US);
Arun Ramaswamy, Tampa, FL (US);
David H. Wright, Safety Harbor, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. Example disclosed apparatus include a receiver to receive a query from a mobile device including a query criterion and a first location identifier. Disclosed example apparatus further include a database to associate a second location identifier with an advertisement identifier indicative of an advertisement at a fixed location. Disclosed example apparatus also include an analyzer to credit the advertisement indicated by the advertisement identifier as having been exposed to a user of the mobile device in response to the first location identifier matching the second location identifier or the first location identifier being indicative of a first location within a distance of a second location indicated by the second location identifier.