The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 18, 2025
Filed:
Apr. 07, 2021
Google Llc, Mountain View, CA (US);
Chunlei Zhu, Mountain View, CA (US);
Zekan Qian, Mountain View, CA (US);
Weiming Liu, Mountain View, CA (US);
GOOGLE LLC, Mountain View, CA (US);
Abstract
The present disclosure describes techniques for optimizing screen utilization of a content item displayed on a client device. The method can include receiving, from a client device, a request for content including one or more parameters corresponding to a content slot. The method can include determining that a first display orientation of the content item does not match a second display orientation of the content slot. The method can include transmitting, responsive to determining that the first display orientation of the content item does not match the second display orientation of the content slot, the content item and instructions that when executed, cause the client device to adjust an aspect ratio of the content slot based on the first display orientation of the content item.