Customized graphical user interface access systems graphically depicting icons

Abstract

Systems and methods receive, via a GUI, and process input data of input(s) indicating a user's need for an entity object accessible via an entity, the input(s) being provided based on selected user interface component(s) depicted via the GUI, the entity object being personalized for the user. A request for the entity object is transmitted across a network and from the computing device to a backend system. At least two personalized entity object options initially determined to be available to the user are received, via the network and from the backend system, where each of the at least two personalized entity objects includes respective attributes customized based on user data of the user. Two or more of the personalized entity objects are displayed, where each includes at least one graphical icon for user customization, and at least one of the displayed personalized entity objects appears visually differentiated.