Gaming systems and methods of directing user activity associated with user resources

Abstract

Systems and methods determine that a user has initiated, via a user device, a gaming profile associated with an entity and access an entity data source storing user data corresponding to a user profile of the user, the user data including information about current user resources. Based in part on the current user resources, entity aim(s) associated with the user are derived that would benefit the entity, and gaming action(s) capable of being performed via the user device and associated with the gaming profile that would further the entity aim(s) are determined. Based in part on the entity aim(s), a weighted value is calculated and assigned to each of the gaming action(s). The gaming profile of the user is monitored for completion of the gaming action(s), and remuneration is allocated to the gaming profile in an amount correlated with the weighted value assigned to the completed gaming action(s).