The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2025
Filed:
Apr. 12, 2024
Applicant:
Sling Tv L.l.c., Englewood, CO (US);
Inventor:
R. Drew Major, Orem, UT (US);
Assignee:
Sling TV L.L.C., Englewood, CO (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/24 (2011.01); H04N 21/41 (2011.01); H04N 21/422 (2011.01); H04N 21/439 (2011.01); H04N 21/442 (2011.01); H04N 21/462 (2011.01); H04N 21/4722 (2011.01); H04N 21/478 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4394 (2013.01); H04N 21/2407 (2013.01); H04N 21/41265 (2020.08); H04N 21/42209 (2013.01); H04N 21/42224 (2013.01); H04N 21/44222 (2013.01); H04N 21/4622 (2013.01); H04N 21/4722 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01); H04N 21/8173 (2013.01);
Abstract
Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.