The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2025
Filed:
Jun. 30, 2021
Telecom Italia S.p.a., Milan, IT;
Alberto Ciarniello, Rome, IT;
Telecom Italia S.p.A., Milan, IT;
Abstract
A method is disclosed for monitoring the audience of an advertisement over a content distribution system, the advertisement comprising an advertising message associated with an audio content. The method comprises: inserting, within the message, an advertising identifier associated with the advertisement and distributing the audio content with the advertising message to a user of the content distribution system; at a first user device configured to receive the audio content, playing the audio content with the advertising message; at a second user device connected to the first user device and configured to communicate with a data collection server over a data communication network, retrieving a customer identifier uniquely associated with the user; and, during or after playing, sending by the second user device the customer identifier and the advertising identifier extracted from the advertising message to the server to monitor the audience of the advertising message.