The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2025
Filed:
Dec. 29, 2017
Yahoo Ad Tech Llc, Dulles, VA (US);
Angus Xianen Qiu, Sunnyvale, CA (US);
Liang Wang, San Jose, CA (US);
Liang Peng, Sunnyvale, CA (US);
YAHOO AD TECH LLC, Dulles, VA (US);
Abstract
The present teaching generally relates to identifying fraudulent content provider-user device pairs. In one embodiment, an initial user risk value and an initial content provider risk value may be determined. A first functional representation of a user risk value may be generated based on the initial user risk value and relational data. A second functional representation of a content provider risk value may be generated based on the initial content provider risk value and the relational data. A converged user risk value and a converged content provider risk value associated with the first and second representations converging may be determined. A pair risk value may be determined based on the converged user risk value and the converged content provider risk value. A fraudulent label may then be applied to interaction events detected by the content provider from the user in response to the risk pair value satisfying a condition.