The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 04, 2025
Filed:
Nov. 28, 2023
The Boston Consulting Group, Inc., Boston, MA (US);
Vahid Rashidi, Boston, MA (US);
Zijia Xu, Boston, MA (US);
Javier Anta Callersten, Boston, MA (US);
Roelant Lennert Claudius Kalthof, Boston, MA (US);
Sebastian Bak Adamek, Boston, MA (US);
Connie Gao, Boston, MA (US);
THE BOSTON CONSULTING GROUP, INC., Boston, MA (US);
Abstract
A computer system comprising of an orchestration engine that allows for optimizing of investment allocation across plural levers, the orchestration engine configured to: receive input data that includes historic data regarding pricing and sales according to plural levers; prepare the received input data by converting the plural levers in the received input data into a common currency; calculate historical return on investment based on the common currency; simulate return on investment using the calculated historical return on investment and a machine learning model of a given campaign based on historical sales, campaign definitions, and investment metrics; optimize the simulated return on investment from the campaign with respect to one or more optimization goals and constraints; and output from the optimizer an optimized, campaign plan.