The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 04, 2025

Filed:

Oct. 06, 2021
Applicant:

Mastercard International Incorporated, Purchase, NY (US);

Inventors:

Raghav Malik, London, GB;

Simon Phillips, York, GB;

Nigel John Raynor, Surrey, GB;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2023.01); G06F 40/174 (2020.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0637 (2013.01); G06F 40/174 (2020.01); G06Q 30/0621 (2013.01); G06Q 30/0643 (2013.01);
Abstract

A method of measuring parameters associated with a website comprising a complex hierarchy of web pages is described. The method is used for a website adapted to support a user journey through multiple web pages to a user destination. The user journey is defined as a sequence of functional steps. A machine learning system is trained to provide a website navigation system adapted to navigate from a landing screen to a destination screen by performing each functional step in the sequence. The website is then navigated from the landing screen to the destination screen using the website navigation system. One or more parameters resulting from, or associated with, one or more steps of the journey from the landing screen to the destination screen for the website are measured. A computing system suitable for performing the method, and a method of building a suitable website navigation system are also described.


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