Machine learning approaches for interface feature rollout across time zones or geographic regions

Abstract

The present disclosure relates to systems, methods, and non-transitory computer readable media for flexibly and accurately utilizing a machine learning model to intelligently determine and provide interface features for display via client devices located across different time zones or geographic regions. For example, the disclosed systems can utilize a feature visualization machine learning model to generate an arrangement of graphics, an assortment of graphics, or other graphical visualization of one or more interface features in a target time zone (or a target geographic region) based on client device interactions from other (e.g., leading) time zones or geographic regions. In certain embodiments, the disclosed systems also (or alternatively) determine a sequence of geographic regions for rolling out, or surfacing, an interface feature based on similarities between geographic regions and a comparison of performance metrics over multiple candidate sequences.