Systems and methods for generating and selecting local content to improve security and utilization of network resources

Abstract

At least one aspect of the present disclosure is directed to systems and methods of generating on-device content items to improve security and network utilization. A client device can access content resources and category information from a data structure in the memory the memory of the client device. The client device can generate on-device content items based on the content resources and the category information. The client device can receive an indication to display a content item in an application executing on the client device. The client device can scan the client device for context information to create a relevant device context. The client device can select an on-device content item based on the relevant device context. The client device can provide the selected on-device item to the application for display, detect an interaction with the displayed content item, and update a content selection model or a content generation model.