System and methods for personalization and customization of search results and search result ranking in an internet-based search engine

Abstract

A computer server system and method are disclosed for personalization and customization of search results and search result rankings, such as for Internet searching. A representative server system comprises: a network interface to receive a primary query and transmit secondary queries and search results; and one or more processors configured to generate the secondary queries; to extract or transform responses into text variables; to use trained, supervised multi-class neural networks to classify the text variables to form initial classifications or categories and combine the initial classifications or categories to form resulting classifications or categories; to filter and rank the resulting classifications or categories; and to use the filtered and ranked resulting classifications or categories to generate and output the personalized search results and search result rankings, the personalized search results and search result rankings comprising one or more associated classifications or categories corresponding to the primary query.