The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 07, 2025

Filed:

Nov. 02, 2023
Applicant:

Samsung Electronics Co., Ltd., Suwon-si, KR;

Inventors:

Youngjin Kim, Suwon-si, KR;

Jongwon Kwak, Suwon-si, KR;

Yeonjoon Kim, Suwon-si, KR;

Taesoo Kim, Suwon-si, KR;

Hyungyeon Kim, Suwon-si, KR;

Hyunjin Park, Suwon-si, KR;

Suwon Seo, Suwon-si, KR;

Byeongcheol Lee, Suwon-si, KR;

Dahee Jeong, Suwon-si, KR;

Younjeong Cho, Suwon-si, KR;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); H04N 21/44 (2011.01);
U.S. Cl.
CPC ...
H04N 21/26258 (2013.01); H04N 21/44 (2013.01);
Abstract

An electronic apparatus that (a) receives first data from a server, the first data including a first section in which first content data of requested content is included and a second section in which advertisement content data is insertable, but is not inserted, (b) controls the display to output a portion of content corresponding to the first content data, (c) receives second data while the portion of the content is being output by the display, the second data including a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted, and (d) controls the display to output advertisement content corresponding to the advertisement content data inserted into the second section of the received second data, based on a current playback point of the content corresponding to the first content data and the second content data.


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