The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 23, 2025

Filed:

Aug. 15, 2022
Applicant:

Disney Enterprises, Inc., Burbank, CA (US);

Inventors:

Evan M. Goldberg, Burbank, CA (US);

Jackson Aaron Rogow, Los Angeles, CA (US);

Alexandra Christiansen, Van Nuys, CA (US);

Assignee:

Disney Enterprises, Inc., Burbank, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06T 19/00 (2011.01); G06T 11/00 (2006.01);
U.S. Cl.
CPC ...
G06T 11/001 (2013.01); G06T 19/006 (2013.01);
Abstract

A system includes an augmented reality (AR) device having a display, processing hardware, and a memory storing software code. The processing hardware executes the software code to monitor media content including a sequence of images displayed on a display screen separate from the AR device, detect, based on monitoring the media content, an image in the sequence of images as an anchor image, and obtain, using the anchor image, one or more AR effect(s) associated with the anchor image. The processing hardware further executes the software code to determine a position and orientation of the AR device in relation to the display screen, and render, based on that position and orientation, the AR effect(s) on the display of the AR device, where the AR effect(s) include at least one intermediate scale AR effect having a scale intermediate between a display screen scale AR effect and a real-world scale AR effect.


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