Utilizing machine learning models to process low-results web queries and generate web item deficiency predictions and corresponding user interfaces

Abstract

Methods, systems, and non-transitory computer readable media are disclosed for utilizing machine learning models to extract digital signals from low-results web queries and generate item demand deficiency predictions for digital item lists corresponding to websites. In one or more embodiments, the deficiency identification system identifies a low-results query submitted by client devices navigating a website. The deficiency identification system generates features for the low-results query and the digital item list to generate a deficiency prediction relative to demand indicated by the low-results query. In some embodiments, the deficiency identification system utilizes a deficiency prediction model to process the extracted signals and generate a deficiency confidence score corresponding to the low-results query. Based on the deficiency confidence score, the deficiency identification systemd can generate and provide demand notifications via one or more graphical user interfaces.