The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 16, 2025

Filed:

Oct. 28, 2023
Applicant:

Zeta Global Corp., New York, NY (US);

Inventors:

Meziane Saidi, Prague, CZ;

David Hanzelka, Prague, CZ;

Pavan Korada, San Mateo, CA (US);

Assignee:

Zeta Global Corp., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); G06Q 30/0277 (2013.01);
Abstract

The subject technology identifies obfuscated email events received from one or more internet service providers (ISPs). The data deobfuscation layer may identify email messages including obfuscated open events and locations by monitoring the open rates of email messages received by different operating systems, ISPs, and/or device types. The data deobfuscation layer may determine accurate campaign level metrics and/or user open probabilities for batches of email messages having obfuscated events. For example, one or more machine learning models may predict an email open rate for one or more email campaigns and identify the users having the highest probability of generating a true open event. The data deobfuscation layer may be used to improve the performance of email communication networks and/or increase engagement metrics for media campaigns.


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