The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 16, 2025
Filed:
Jun. 28, 2021
Amazon Technologies, Inc., Seattle, WA (US);
Hansu Gu, Bellevue, WA (US);
Chunlei Zhang, Redmond, WA (US);
Chuanhai Zhang, Linyi, CN;
Feng Zhu, Bothell, WA (US);
Tian Chen, Redmond, WA (US);
Siwei Jia, Bellevue, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Methods, systems, and computer-readable media for user engagement modeling for engagement optimization are disclosed. Based (at least in part) on one or more user engagement models, a user engagement modeling system determines an uplift score for a user of an Internet-accessible service. The uplift score comprises an estimated effect on one or more user engagement metrics of an incentive to interact with the service. The uplift score is determined based (at least in part) on values of the user engagement metric(s) for the user in a treatment group and values of the metric(s) for the user in a control group, in view of propensity score to be in either group. The treatment group is offered the incentive, and the control group is not offered the incentive. The system determines that the user is or is not offered the incentive based at least in part on the uplift score.