Effective multi-scale multi-granular targeting for game users

Abstract

A method includes obtaining, based on a sequential graph-based model, gaming exposure information over time, where the gaming exposure information includes device-level preferences and household-level preferences. The method also includes combining one or more raw user behavior sessions into a gameplay session based on the obtained gaming exposure information. The method further includes providing a scoring metric to (i) check an extent of multi-matching in the obtained gaming exposure information and (ii) remove untrustworthy gaming exposures from the obtained gaming exposure information. In addition, the method includes generating, based on a feature engineering pipeline, one or more game segments running in a production environment, where the one or more game segments are identified for ancillary content based on inferences by a machine learning model trained using the gaming exposure information.