The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 09, 2025
Filed:
Jun. 23, 2023
Adobe Inc., San Jose, CA (US);
Ajay Jain, San Jose, CA (US);
Eric Kienle, Portland, OR (US);
Adobe Inc., San Jose, CA (US);
Abstract
Systems and methods for predictively and dynamically updating content using nested A/B testing are provided. In certain embodiments, a system may assign a content item to a dynamic content portion of a communication. The communication may be sent to a first plurality of recipients. The system may receive information about interactions of a second plurality of recipients with the communication, wherein the second plurality of recipients is a subset of the first plurality of recipients. The system can determine a first conversion metric. The system can then compare the first conversion metric to a conversion metric threshold and based on the comparison, modify the dynamic content portion of the communication to generate a modified communication. The modified communication may be sent to a third plurality of recipients, wherein the third plurality of recipients is a subset of the first plurality of recipients not including the second plurality of recipients.