Proactively generated content and personalized feeds available for audiences

Abstract

Methods, systems, and computer programs are presented for generating personalized content. One method includes an operation for identifying audience parameter values that indicate which users are members of an audience. The method further includes operations for determining attribute values for attributes used to generate items based on the audience parameter values, and generating items for the audience based on the attribute values. Generating each item comprises creating a prompt based on a type of the item, the attribute values, and the audience parameter values; selecting a generative artificial intelligence (GAI) tool to generate the item based on the type of item; and providing the created prompt to the selected GAI tool. The method further includes causing presentation of the generated items in a user interface (UI), receiving on the UI a selection of one of the items; and transmitting the selected item to one or more members of the audience.