The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 02, 2025

Filed:

May. 20, 2022
Applicant:

Truist Bank, Charlotte, NC (US);

Inventor:

Peter Councill, Richmond, VA (US);

Assignee:

TRUIST BANK, Charlotte, NC (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0201 (2023.01); G06F 18/23211 (2023.01); G06N 5/022 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06F 18/23211 (2023.01); G06N 5/022 (2013.01);
Abstract

Groups of patrons may be discovered by measuring website and mobile site patron clickstream data in a mathematical and unsupervised way over a predetermined time and by graphically clustering the patron clickstream data using non-linear dimensionality reduction in the form of a Uniform Manifold Approximation and Projection algorithm (UMAP). The data from the UMAP may then be feed into a Density Based Spatial Clustering of Applications with Noise algorithm (DBSCAN) in order to identify a center of each cluster. Next, using the data from the UMAP and the center of each cluster from the DBSCAN, a K-Nearest Neighbor algorithm (KNN) may be applied to identify data points closest to the center of each cluster and to shade each of the data points to graphically identify each cluster of the plurality of clusters. Next, illustrate a graph on the display representative of the data points shaded following application of the KNN.


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