The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 19, 2025

Filed:

Apr. 23, 2024
Applicant:

Snap Inc., Santa Monica, CA (US);

Inventors:

Jason Brewer, Mountain View, CA (US);

Rodrigo B. Farnham, Los Angeles, CA (US);

Nima Khajehnouri, Santa Monica, CA (US);

David B. Lue, Santa Monica, CA (US);

Zhuo Xu, Los Angeles, CA (US);

Assignee:

Snap Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/00 (2019.01); G06F 16/31 (2019.01); G06F 16/335 (2019.01); G06F 17/18 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06F 16/313 (2019.01); G06F 16/335 (2019.01); G06F 17/18 (2013.01); G06Q 50/01 (2013.01);
Abstract

Disclosed are systems, methods, and computer-readable storage media to present content on an electronic display. In one aspect, a method includes identifying a first candidate content and a second candidate content for presentation on an electronic display, determining a first probability and a second probability that the first candidate content and the second candidate content respectively will elicit a particular type of input response, determining a first weight and a second weight based on the first probability and the second probability respectively, selecting either the first content or the second content based on the first weight and the second weight; and presenting the selected content on the electronic display.


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