The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 12, 2025

Filed:

Aug. 09, 2023
Applicant:

Zeta Global Corp., New York, NY (US);

Inventors:

Danny Portman, Johns Creek, GA (US);

Zachary Jones, Decatur, GA (US);

Assignee:

Zeta Global Corp., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 11/36 (2025.01); G06F 11/14 (2006.01); G06F 11/22 (2006.01);
U.S. Cl.
CPC ...
G06F 11/2263 (2013.01); G06F 11/1476 (2013.01);
Abstract

The subject technology detects anomalies in media campaign configuration settings. The anomaly detection system may leverage one or more deep learning models to detect anomalies and identify particular configuration settings that contribute to the detected anomalies. In various embodiments, two or more of the deep learning models may be combined into an ensemble model that boosts the accuracy of anomaly predictions made by the anomaly detection system. The anomaly detection system may review the configuration settings of media campaigns during the configuration process and before the media campaigns run on a publication system in order to reduce the amount of unsuccessful campaigns and minimize the amount of wasted resources spent on running campaigns that have a low likelihood of achieving user defined goals.


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