The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 29, 2025

Filed:

Sep. 15, 2023
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Sarbajit K. Rakshit, Kolkata, IN;

Sudhanshu Sekher Sar, Bangalore, IN;

Satyam Jakkula, Bengaluru, IN;

Sudheesh S. Kairali, Kozhikode, IN;

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06Q 30/0251 (2023.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/454 (2011.01); H04N 21/466 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0255 (2013.01); H04N 21/44008 (2013.01); H04N 21/44218 (2013.01); H04N 21/454 (2013.01); H04N 21/4665 (2013.01);
Abstract

Provided are a computer program product, system, and method for generating expanded content in a video stream based on predicting viewer behavior. A determination is made of promoted content rendered in the video. In response to determining the promoted content, invoking at least one machine learning model to perform determining whether a viewer of the video is interested in the promoted content and generating expanded content for a duration in response to determining that the viewer of the video is interested in the promoted content. The rendering of the video is paused and the expanded content is rendered for the duration while pausing the rendering of the video. The rendering of the video is continued in response to completing the rendering of the expanded content.


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