The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2025
Filed:
Oct. 17, 2023
Dish Network L.l.c., Englewood, CO (US);
Chandra Nemalipuri, Englewood, CO (US);
Robert Drew Major, Orem, UT (US);
DISH Network L.L.C., Englewood, CO (US);
Abstract
Example systems, devices, and methods can initiate playback of content on a client device. The client device determines an advertisement slot is identifiable in the content with a lead time greater than a lead threshold. A first advertisement can be prefetched in response to a playback time of the advertisement slot approaching in the content. The first advertisement is targeted based on the client device and the content. The client device plays the prefetched first advertisement during playback of the content. The prefetched first advertisement can be stored in response to the client device pausing playback before the advertisement slot, skipping the advertisement slot, or rewinding before the advertisement slot. The first advertisement can be prefetched from a demand-side platform for delivery to a user account associated with the client device.