The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2025
Filed:
Apr. 25, 2024
Snap Inc., Santa Monica, CA (US);
Jason Brewer, Mountain View, CA (US);
Rodrigo B. Farnham, Los Angeles, CA (US);
David B. Lue, Santa Monica, CA (US);
Nicholas J. Stucky-Mack, Los Angeles, CA (US);
SNAP INC., Santa Monica, CA (US);
Abstract
A content request is received from a device of a user. A plurality of candidate content items is identified. Each candidate content item has a bid value. A relevancy value is automatically generated for each candidate content item. The relevancy value indicates whether the candidate content item is likely to be skipped by the user. For each candidate content item, a combined value is automatically generated by adjusting the bid value using the relevancy value generated for the candidate content item. One or more candidate content items are automatically selected based on the combined value generated for each of the one or more candidate content items. The one or more selected candidate content items are automatically integrated into at least one placeholder area among one or more pre-selected content items as part of the aggregated content. The aggregated content is presented on the device of the user.